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Get on Mom’s Good Side: Staging Fit for the Female of the House

Thursday, May 16, 2019   /   by Mario Daniel Sconza

Get on Mom’s Good Side: Staging Fit for the Female of the House

Let’s face it: Moms work hard! Besides juggling their own work schedule, they are integral to keeping the family on track, from changing diapers to helping with homework to shuttling kids to and from school and assorted extracurricular activities.


Because of that, when moms are looking for a property, they tend to be drawn to homes with features that work for the entire family: Large, open, and spacious kitchens, family rooms that double as playrooms and homework havens, bedrooms that can be converted to craft dens when the kids fly the coop, and designated mudrooms for sports equipment, shoes, and coats. Highlighting these family-friendly features could be paramount in appealing to mom buyers.



Photo credit: VHT Studios



Photo credit: VHT Studios


It’s also creative and smart to appeal to mom’s desire for creature comforts to help her envision her next lifestyle in that new home. What mom hasn’t dreamed of having a luxurious en suite bathroom, a reading nook, or a well-organized walk-in closet to indulge in at the end of the day? Or, having a space all to themselves in the form of a trendy “She Shed” or “Mom Cave”? And let’s not forget about a poolside chaise where the only voices heard are those of the birds!



Photo credit: VHT Studios



Photo credit: VHT Studios



Photo credit: VHT Studios


This Mother’s Day, let’s take a closer look at how real estate pros can leverage beautiful photography and even some digital virtual staging tech tools to appeal to both the practical and dreamy side in a mom’s home search.


What do Moms Need in a Home?


A great way to get on a mom’s good side is to show how a home can appeal to the whole family and how the home could even make her busy life a whole lot easier.


To clearly display how a home will work for the entire family, real estate pros need to showcase high quality, gorgeous photographs of family-friendly spaces and features within the home. 


Children’s bedrooms: Show the current fully decorated child’s room that provides a fun, kid-friendly space for play, homework, and sleep. A child’s bedroom or playroom also can be transformed in photographs into a new office, den, or craft room by using virtual staging tools. (Just be sure to clearly mark the images as “virtually staged” so there are no surprises when they visit the property in-person.)



Photo credit: VHT Studios


The backyard: Show off how there’s enough room for children to play outside. Also, consider giving the home’s exterior a romantic look with a twilight photography session or a Virtual Twilight digital enhancement. Capture that blue and pink glow in the sky and the soft reflective light off the windows to convey a warm and welcoming, homey feel.


What’s Really In Mom’s Dream Home? 


All too often, moms delay their dreams to stick to a family budget. Although it’s important to take the entire household’s happiness into account when making a large purchase like a home, moms should also consider what they individually want in a house as well.


What mom doesn’t want to escape to a spa-like bathroom with a glass of wine at the end of the day?



Photo credit: VHT Studios


Real estate professionals need to show how that dream of relaxation and the ability to unwind can become a reality for moms by highlighting these types of home features in a listing. Professional photography can certainly help with that.



Photo credit: VHT Studios


Crisp, clear, high-resolution professional photography with rich, brilliant colors appeal to what moms really want in a home and draws their attention to potential indulgences such as luxurious bathrooms, open and fully updated kitchens, and relaxing, spa-like master suites, or an at-home gym where a mom can go to do yoga in peace.


The smartest real estate professionals follow that reliable old, but oh so wise adage: If Mom’s happy, everyone’s happy!



Source: Sarah Anderson

eXp Realty of Canada
Mario Daniel Sconza
4711 Yonge St 10th Floor
Toronto, ON M2N6K8
416-230-3476

Information is provided exclusively for consumers’ personal use and may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing. Data is deemed reliable, but is not guaranteed accurate by the MLS®.
Information is provided exclusively for consumers’ personal, non-commercial use and may not be used for any purpose other than to identify prospective properties consumers may be interested in purchasing. Data is deemed reliable, but is not guaranteed accurate by the MLS®. Copyright 2020 Last Updated November 24, 2020
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